Lendager Strategy has conducted a preliminary study for Næstved Municipality which contains a vision of an urban development project that actively work for a better use of resources, called Ressource City (eng: Resource City)). Through a series of interviews and analysis the preliminary study examines the sustainability of an urban development concept which focuses on creating growth through resources, in a city like Næstved Denmark. The preliminary study involved conducting interviews with potential future stakeholders and mapping their needs and support for a concept as Ressource City.
The vision of Ressource City contains the creation of an industrial cluster based on recycling and upcycling which develops and produces innovative products. Different  actors, all working with waste, becomes the core of Ressource City and through development and sharing of knowledge future products pave the way for the sustainable transition. The old industrial area Maglemølle in Næstved forms the physical framework for the cluster which will be based on cooperation between businesses, citizens, knowledge- and public institutions. The vision is that Ressource City in this way will be able to revitalize the old factory halls at Maglemølle and activate untapped labor in Næstved.


Preliminary study

Denmark, Næstved


Næstved Municipality


Næstved Municipality





Partner in charge: Anders Lendager

Employees: Christian Fursund


With global, national and local sustainable strategies which among other subjects involves changing the way we work with and perceives waste. This means that rather than looking at waste as something negative, we should see the potential in waste as a valuable resource. Therefore the starting point for the preliminary study was to analyze relevant sustainable initiatives that are already part of proving that city development can take it’s point of departure in sustainable city development.


In the preliminary study for Ressource City Lendager Strategy interviewed potential future users of Ressource City and studied which possibilities could suit their needs in Ressource City. In the preliminary study, Lendager Group conducted interviews with: Reiling, Recycle-IT, TECHNOpor, AffaldPlus og Zerowaste Byg DTU. Our approach to analyze the various organizations was based on a comparable basis. Thus, the five organizations have all been subject to the analysis model PESTEL.

In a PESTEL analysis six different perspectives are analyzed and deployed. Thus each of the five organizations was analyzed according to the following six perspectives, in relation to the possibilities for a concept as Ressource City:

• Political

• Economic

• Social prospects

• Technological

• Environmental

• Legal

The green jobs which can be created in Ressource City will activatemany of the already available human resources in Næstved. In addition, abenefit for organizations with jobs in environmentally conscious companies is that they can foster proud employees and employees who also outside working hours think about the environment and recycling in their daily lives.
Ressource City is based on a worldview which regards waste as an important resource. When you act upon this principle the planet’s virgin materials are spared, because instead of burning waste it is recycled as raw material for new production. In Ressource City businesses will also be able to cooperate with entrepreneurs around residual resources which can be given a new life in new products. industrial symbiosis, where one company’s residual constitutes another company’s raw material, is another example of regarding waste as a valuable resource.
Sustainability, recycling and upcycling are only obtainable concepts when being economically viable. This means that the products developed should cost the same as or less than the existing alternatives. The jobs created in the municipality based on upcycle- and recycling industry can reduce unemployment and consequently benefit the economy of Næstved. Furthermore companies can profitably settle in Ressource City to collaborate on resources related to their production – for instance through industrial symbioses.